Evidence

I carried out a secondary research about the top music videos on YouTube based on demographics factors and I could find something really interesting. The top 4 music videos have the same female audience age range 13-17 this finding is very important to the group as we could focus on that age range as it shows that they are the most interest audience, however only one music video don’t relate to the others in relation to the Male audience “Shakira-waka waka” which differs from the others. This just shows which audience age we should focus on which is female, 13-17 years and males 13-17 years.

Shakira - waka waka

Female, 13-17 years

Male, 35-44 years

Male, 45-54 years

Psy-Gangnam Style

Female, 13-17 years

Male, 13-17 years

Male, 18-24 years

Rihanna ft. Eminem-love the way you lie

Female, 13-17 years

Male, 13-17 years

Male, 18-24 years

Justin Bieber-Baby

Female, 13-17 years

Male, 13-17 years

Male, 35-44 years