Filming Day

This a picture of the group at one of the shooting locations, as shown all the group members were present.

As planned we filmed on the 12th of December. All the group agreed that the filming went well, in my opinion, to be honest they went better than expected. I say this because of past experience. I thought that we would find some difficulties however we didn't find anything that we could not solve. There was some fog in the morning so we decided to film all indoors scenes first and then when we went outside to film the fog was clear.

I also like the quality of the footage we filmed. We worked in a more technical way, by adjust focus in many shot so we could get the footage desired, so in my opinion we got better footage than i expected and this will be great for the editing and also the final result of the music video.

Pitch For Music Video

Pitch for Music Video

Call Sheet and Shooting Schedule

Call Sheet

2 Columns Storyboard

Storyboard

Music videos that contributed to our music video

this video has a lot of close shots which relates to the music video we going to make and from it i was able to get some Ideas of the better angles to get those shots. the lighting in some shots in this music videos relates to the one we need to record a scene. Some people may find it offensive for the fact that some guys in the music video is beating him up however we also have a similar problem because in our video music we going to use Qur'an and some people may find that offensive.

I5n this video i could find a lot of features related to the Christian religion, in the beginning there is a cross in fire we not willing to create anything controversial. The music video we going to do is related to religions in general so we ensuing to not focus only in one. "Bad Religions" the music lyrics and the title of the music relates a lot with religious specially islamic because the taxi drive and Frank being both islamic however that is not our main focus, trying to build tension around the story not focusing too much in the religious. on the other hand we cant run totally away from the topic of the music which is him being not accepted by the different religious.

Evidence

I carried out a secondary research about the top music videos on YouTube based on demographics factors and I could find something really interesting. The top 4 music videos have the same female audience age range 13-17 this finding is very important to the group as we could focus on that age range as it shows that they are the most interest audience, however only one music video don’t relate to the others in relation to the Male audience “Shakira-waka waka” which differs from the others. This just shows which audience age we should focus on which is female, 13-17 years and males 13-17 years.

Shakira - waka waka

Female, 13-17 years

Male, 35-44 years

Male, 45-54 years

Psy-Gangnam Style

Female, 13-17 years

Male, 13-17 years

Male, 18-24 years

Rihanna ft. Eminem-love the way you lie

Female, 13-17 years

Male, 13-17 years

Male, 18-24 years

Justin Bieber-Baby

Female, 13-17 years

Male, 13-17 years

Male, 35-44 years 

Freytag Theory

FreyTag Theory Btec JCRs media Studies

How the Research Contributed to the Music Video

Target audience
After analysing the results from our primary and secondary research some conclusions were reached. The first conclusion reached and a point that will be vital for our strategy is that our main target audience should be females between that age of 16 and 25. This conclusion was reached as during our secondary research we found that the main audience of RnB (genre of music sang by the artist of our song choice, Frank Ocean) are females between the age of 13 and 25. Also, The Weekend, which is artist who sings in a style similar to Frank Ocean, has a main audience that consists in women between 13 and 24. However I say that we should focus on over 16 because the matter of the song and what we want to show in the music video should be addressed to an older audience. This opinion is also influenced by the results in our questionnaire, which proved that females actually pay attention to the storyline of the music video, however 0% of males pay attention to the storyline. We want our music video to have a storyline, so we should aim at those who will actually pay attention to it which are females. Another reason for women to be the main target audience is because homosexuality is a sensible matter, and in my opinion women are more comprehensive than the majority of men when it comes to these matters.
Production of the video

Our research helped to support our idea of keeping the music simple when it comes to effects and try to cause more impact with what is shown and with creativity.  This is because 50 % of the people who answered the questionnaire said that they also watch music videos because of the lyrics. In the focus group these two opinions were given ““I like music videos that correlate with the lyrics”; “I don’t like music videos that are distractive”. In the second opinion the candidate was trying to say that she does not like music videos that distract the audience from the lyrics. So due to these findings we will keep our idea of correlating the music video to the lyrics and keep it simple and unique so the message expressed on the lyrics is not lost. 

2 Columns StoryBoard

The 2 columns storyboard is a way of storyboarding which is has a layout of two columns "Video | Audio". when using the 2-columns storyboard there is no need of drawing as it basically consists in writing. in comparison with the sketch storyboard it is much faster and as detailed.  The 2-columns Storyboard just substitutes the sketches to words and there is also the possibility of sketching or adding pictures. in my opinion the 2 columns storyboard is very useful making it much easier to storyboard.

I had a go storyboarding using the 2columns storyboard and i found it much more useful as i put my ideas of the shots in words making it much quicker than the previous storyboard i did. all the features needed to produce a effective storyboard can be written however i received some feedbacks of what could be improved so the next time i do it it will be much more effective and detailed.
What went wrong- I didn't write a pitch/ summary and the time range i wrote wasn't too specific (5s)
basically this are the things i need to improve so next time i am going to write the summary and used a different way of showing the length of the shots (e.g. 00:00- 00:05)